Diploma in Digital Marketing

Course Objective

The course aims to introduce students to the science of digital marketing and its importance for business success. Students will be exposed to the strengths of digital marketing vs traditional marketing.

They will understand how to plan and execute high-impact, results-oriented digital marketing campaigns. Participants will gain an understanding of how to select and employ the most appropriate digital tools, including email marketing, social media marketing, and search engine marketing, to communicate with their intended audience.

Among other things, students will also gain knowledge on how to:

• Share knowledge of digital marketing and its benefits to businesses.
• Lay out the steps for creating an effective online advertising strategy.
• Recognise and describe a number of internet advertising strategies.
• Use different CRM platforms for sending out promotional emails.
• Use an online poll.
• Learn the ins and outs of creating an email marketing list and sending out an effective marketing message.
• Show how to make and control ads on social media.
• Explain the fundamentals of the most popular social media sites.
• Understand corporate social media advertising.

Students will find themselves prepared to face the realm of communications that is increasingly dependent on the digital engagement between social actors in everyday markets.

Students who successfully complete the study programme will also be competent in copyright ethics, ability to create digital content and utilise editing tools to create, edit, and manipulate that content.

Who should attend?

Those interested in marketing and digital communications, the self-employed, and employees who want to better understand the power of digital marketing and how they can apply it to their work.

Successful students may seek a career in:

• Marketeers
• Communications Executives
• Digital Marketing Specialist

Learning Outcomes

• understand basic marketing principles
• develop a digital marketing plan
• draw a PESTEL and a SWOT analysis
• define target groups
• understand various digital channels
• propose different digital media and write marketing content
• understand the optimisation of web sites and SEO and state their use
• derive the benefits of Google AdWords campaigns and learn how to create them
• grasp social media planning
• acquire knowledge of Google Analytics and measure the effects of digital marketing
• tell whether the processing of personal data, used for marketing purposes, is being carried out lawfully
• interpret the importance of digital marketing for marketing success
• manage customer relationships across all digital channels and build better customer relationships
• develop the creation of a digital marketing plan
• manage digital channels
• assist in the handling of marketing budgets
• handle marketing personal data diligently

Entry Requirements

2 Advanced level subjects at Grade C or better, and 3 Intermediate level subjects at Grade C or better. 1 of any of these subjects must be Maltese or English

OR

3 Advanced level subjects at Grade C or better

OR Mature/Adult Learning Student (must be 23 when course starts) subject to an interview by the Head of the Academy.

Detailed Time Table

All the programmes below are accredited by the Malta Further and Higher Education Authority as separate exit awards at Level 5 in the Malta Qualifications Framework and the European Qualifications Framework for lifelong learning, with the corresponding amount of ECTS shown next to them.